{"id":4801,"date":"2020-12-02T00:00:58","date_gmt":"2020-12-02T00:00:58","guid":{"rendered":"https:\/\/www.safebettingsites.com\/?p=4801"},"modified":"2022-03-31T09:23:14","modified_gmt":"2022-03-31T09:23:14","slug":"adidas-lost-e3-5b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e2-3b-in-2020","status":"publish","type":"post","link":"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/","title":{"rendered":"Adidas Lost \u20ac3.5B in YTD Revenue Amid COVID-19 Crisis, Market Cap Plunged by \u20ac2.3B in 2020"},"content":{"rendered":"<p>The COVID-19 outbreak brought a huge hit for the world&#8217;s largest sports brands, with thousands of their shops closed amid coronavirus lockdown in the first half of the year. Although third-quarter sales showed signs of recovery, the year-to-date revenue losses still count in billions of euros.<\/p>\n<p>According to data presented by <a href=\"https:\/\/www.safebettingsites.com\/\">Safe Betting Sites<\/a>, Adidas Group, as one of the largest and most recognizable sportswear and sporting goods manufacturers in the world, lost \u20ac3.5bn in YTD revenue amid the COVID-19 crisis, the severest loss among the top three sports brands.<\/p>\n<h3><strong>Q3 Net Sales Dropped by 7% YoY to \u20ac5.9B<\/strong><\/h3>\n<p>As Europe&#8217;s largest sportswear manufacturer and the second-largest globally, Adidas has witnessed impressive growth in sales and income over the last two decades. In 2000, the Group`s net sales amounted to \u20ac4.6bn, revealed the company&#8217;s 2019 annual report.<\/p>\n<p>In the next ten years, this figure almost doubled to \u20ac8.7bn and continued rising. Statistics show the company&#8217;s net sales surged to \u20ac21.5bn in 2019, nearly a 150% jump in a decade.<\/p>\n<p>Last year, the Adidas Group reported a gross profit of around \u20ac12.3bn, twice as much from \u20ac6bn in 2010.<\/p>\n<p><script id=\"infogram_0_1168d240-0f7e-4b8f-90bf-ce665676ca61\" title=\"Adidas revenue Q1-Q3 2020\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?1fT\" type=\"text\/javascript\"><\/script><\/p>\n<p>However, the COVID-19 crisis caused a huge financial hit to the German sports brand. In the first quarter of 2020, Adidas generated \u20ac4.75bn in revenue, a \u20ac1.13bn plunge year-over-year. Although Adidas&#8217; e-commerce sales jumped 35% in this period, it wasn&#8217;t enough to balance widespread closures of brick-and-mortar stores.<\/p>\n<p>The downsizing trend continued in the second quarter of the year, with the revenue falling to \u20ac3.58bn, a \u20ac1.93bn drop in a year. From April to June, almost all Adidas stores except those in the Asia-Pacific region were closed. In Latin America and emerging markets, sales decreased by more than 60%, while Europe and North America witnessed a 40% drop. Statistics show that the company&#8217;s revenue plummeted by \u20ac3.06bn in the first half of the year.<\/p>\n<p>The third-quarter earnings report revealed strong recovery, as more than 90% of Adidas retail stores were operational, most of which had been closed for several weeks during the second quarter. Net sales rose to \u20ac5.9bn between July and September, still 7% less than the same period a year ago.<\/p>\n<p>Although the Group reported a \u20ac3.5bn revenue loss in the nine months of 2020, the Best Global Brands 2020 data show Adidas brand value still increased this year and hit over $12bn, up from $11.9bn in 2019. Five years ago, the Adidas brand was valued at $6.8bn.<\/p>\n<h3><strong>Adidas Market Cap Plunged by \u20ac2.3B in 2020<\/strong><\/h3>\n<p>Besides huge revenue loss, the world&#8217;s second-largest sportswear manufacturer also witnessed a substantial market cap drop amid the COVID-19 crisis.<\/p>\n<p>In December 2019, the combined value of Adidas shares amounted to \u20ac56.8bn, revealed the Yahoo Finance data. After the stock market crash in March, this figure slumped by 29% to \u20ac40.3bn.<\/p>\n<p>However, Adidas stock price bounced back in the second quarter of 2020, with the market cap rising to \u20ac45.5bn between April in June. Statistics show the company&#8217;s market capitalization continued rising in the last six months and hit \u20ac54.4 last week. Still \u20ac2.3bn less compared to December 2019 figures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The COVID-19 outbreak brought a huge hit for the world&#8217;s largest sports brands, with thousands of their shops closed amid coronavirus lockdown in the first half of the year. Although third-quarter sales showed signs of recovery, the year-to-date revenue losses still count in billions of euros. According to data presented by Safe Betting Sites, Adidas &hellip; <\/p>\n","protected":false},"author":3,"featured_media":4805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[398,397],"class_list":["post-4801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-adidas","tag-sports-brands"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas Lost \u20ac3.5B in YTD Revenue Amid COVID-19 Crisis, Market Cap Plunged by \u20ac2.3B in 2020 - https:\/\/www.safebettingsites.com<\/title>\n<meta name=\"description\" content=\"The COVID-19 outbreak brought a huge hit for the world&#8217;s largest sports brands, with thousands of their shops closed amid coronavirus lockdown in the first half of the year. Although third-quarter sales showed signs of recovery, the year-to-date revenue losses still count in billions of euros. According to data presented by Safe Betting Sites, Adidas &hellip;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas Lost \u20ac3.5B in YTD Revenue Amid COVID-19 Crisis, Market Cap Plunged by \u20ac2.3B in 2020 - https:\/\/www.safebettingsites.com\" \/>\n<meta property=\"og:description\" content=\"The COVID-19 outbreak brought a huge hit for the world&#8217;s largest sports brands, with thousands of their shops closed amid coronavirus lockdown in the first half of the year. Although third-quarter sales showed signs of recovery, the year-to-date revenue losses still count in billions of euros. According to data presented by Safe Betting Sites, Adidas &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/www.safebettingsites.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-02T00:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-31T09:23:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2020\/12\/Adidas_cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jastra Kranjec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SafeBettingSite\" \/>\n<meta name=\"twitter:site\" content=\"@SafeBettingSite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jastra Kranjec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/\"},\"author\":{\"name\":\"Jastra Kranjec\",\"@id\":\"https:\/\/www.safebettingsites.com\/#\/schema\/person\/4377d45002ecb23dddf708fd49a4f812\"},\"headline\":\"Adidas Lost \u20ac3.5B in YTD Revenue Amid COVID-19 Crisis, Market Cap Plunged by \u20ac2.3B in 2020\",\"datePublished\":\"2020-12-02T00:00:58+00:00\",\"dateModified\":\"2022-03-31T09:23:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/\"},\"wordCount\":519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.safebettingsites.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2020\/12\/Adidas_cover.jpg\",\"keywords\":[\"Adidas\",\"sports brands\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.safebettingsites.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/\",\"url\":\"https:\/\/www.safebettingsites.com\/2020\/12\/01\/adidas-lost-e35b-in-ytd-revenue-amid-covid-19-crisis-market-cap-plunged-by-e23b-in-2020\/\",\"name\":\"Adidas Lost \u20ac3.5B in YTD Revenue Amid COVID-19 Crisis, Market Cap Plunged by \u20ac2.3B in 2020 - 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