{"id":35965,"date":"2023-06-19T18:22:10","date_gmt":"2023-06-19T18:22:10","guid":{"rendered":"https:\/\/www.safebettingsites.com\/?p=35965"},"modified":"2023-06-19T18:25:41","modified_gmt":"2023-06-19T18:25:41","slug":"global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027","status":"publish","type":"post","link":"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/","title":{"rendered":"Global In-App Purchase Spending to Jump by 28% and Hit $296B by 2027"},"content":{"rendered":"<p>Last year mobile phone users worldwide spent almost $205bn on in-app purchases, the highest value in the app market`s history. This figure is set to grow by around 12% year-over-year and hit $231bn in 2023 as millions of people continue spending more money on apps than ever. Still, that is nothing compared to the growth rates expected in the following years.<\/p>\n<p>According to data presented by <a href=\"https:\/\/www.safebettingsites.com\/\">SafeBettingSites.com<\/a>, global in-app purchase spending is forecasted to jump by 28% in the next four years and hit over $296bn by 2027.<\/p>\n<h3><strong>Revenues to Grow by an Average of $18.5B Per Year<\/strong><\/h3>\n<p>Although in-app advertising has always been the largest revenue stream of the app market, in-app purchase revenues have also grown immensely over the years. According to a Statista survey, global IAP revenues grew by a massive 125% between 2018 and 2022, rising from $91.5bn to nearly $205bn. This year is expected to see a 12% growth, with people worldwide spending roughly $231bn on in-app purchases. Statista expects global IAP revenues to grow by an average of $18.5bn per year and hit $296.8bn by 2027.<\/p>\n<p><script id=\"infogram_0_00e04de3-4925-4275-8fe8-ce0a3a326674\" title=\"IAP revenue by 2027\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?NAa\" type=\"text\/javascript\"><\/script><\/p>\n<p>In comparison, in-app advertising, the largest revenue stream in the market, will see a much bigger growth rate in this period. Statista expects global in-app advertising revenues to jump by an impressive 47%, rising from $306bn in 2023 to roughly $451bn in 2027. Paid apps are expected to bring in close to $7.3bn in revenue by 2027, up from $5.8bn this year.<\/p>\n<p>Analyzed by geography, statistics show that one-third of total IAP spending comes from China. Statista data show Chinese will spend over $71bn on in-app purchases in 2023, or $10bn more than a year ago. This figure will grow by 35% and hit $95.9bn by 2027. As the second-largest market globally, the United States will generate $62.3bn in in-app purchase revenue this year and more than $78bn by 2027.<\/p>\n<h3><strong>IAP to Make 39% of Total App Revenue by 2027, Down from 42% this Year<\/strong><\/h3>\n<p>Although global spending on in-app purchases will grow by a considerable 28% in the next four years, IAP revenue share is still projected to drop in this period. Statista data show that 42.5% of total app revenue in 2023 comes from in-app purchases. In-app advertising makes up another 56% of revenues.<\/p>\n<p>By 2027, IAP revenue share is expected to drop to around 39%, while in-app advertising will see its revenue share grow to a massive 59% in the next four years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year mobile phone users worldwide spent almost $205bn on in-app purchases, the highest value in the app market`s history. This figure is set to grow by around 12% year-over-year and hit $231bn in 2023 as millions of people continue spending more money on apps than ever. Still, that is nothing compared to the growth &hellip; <\/p>\n","protected":false},"author":3,"featured_media":35967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global In-App Purchase Spending to Jump by 28% and Hit $296B by 2027 - https:\/\/www.safebettingsites.com<\/title>\n<meta name=\"description\" content=\"Last year mobile phone users worldwide spent almost $205bn on in-app purchases, the highest value in the app market`s history. This figure is set to grow by around 12% year-over-year and hit $231bn in 2023 as millions of people continue spending more money on apps than ever. Still, that is nothing compared to the growth &hellip;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global In-App Purchase Spending to Jump by 28% and Hit $296B by 2027 - https:\/\/www.safebettingsites.com\" \/>\n<meta property=\"og:description\" content=\"Last year mobile phone users worldwide spent almost $205bn on in-app purchases, the highest value in the app market`s history. This figure is set to grow by around 12% year-over-year and hit $231bn in 2023 as millions of people continue spending more money on apps than ever. Still, that is nothing compared to the growth &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/www.safebettingsites.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-19T18:22:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-19T18:25:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/06\/apps_cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jastra Kranjec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SafeBettingSite\" \/>\n<meta name=\"twitter:site\" content=\"@SafeBettingSite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jastra Kranjec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/\"},\"author\":{\"name\":\"Jastra Kranjec\",\"@id\":\"https:\/\/www.safebettingsites.com\/#\/schema\/person\/4377d45002ecb23dddf708fd49a4f812\"},\"headline\":\"Global In-App Purchase Spending to Jump by 28% and Hit $296B by 2027\",\"datePublished\":\"2023-06-19T18:22:10+00:00\",\"dateModified\":\"2023-06-19T18:25:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/\"},\"wordCount\":394,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.safebettingsites.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/06\/apps_cover.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.safebettingsites.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/\",\"url\":\"https:\/\/www.safebettingsites.com\/2023\/06\/20\/global-in-app-purchase-spending-to-jump-by-28-and-hit-296b-by-2027\/\",\"name\":\"Global In-App Purchase Spending to Jump by 28% and Hit $296B by 2027 - 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