{"id":33495,"date":"2023-04-13T10:44:23","date_gmt":"2023-04-13T10:44:23","guid":{"rendered":"https:\/\/www.safebettingsites.com\/?p=33495"},"modified":"2023-04-24T12:06:16","modified_gmt":"2023-04-24T12:06:16","slug":"ott-platforms-made-65-of-their-revenue-from-ads-in-2022","status":"publish","type":"post","link":"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/","title":{"rendered":"OTT Platforms Made 65% Of Their Revenue From Ads In 2022"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">In recent years, video streaming platforms have substantially shifted towards advertising-based revenue models. According to the numbers presented by <a href=\"https:\/\/www.safebettingsites.com\/\">SafeBettingSites.com<\/a>, OTT video platforms generated $177.5 billion in revenue from advertisements in 2022. Ad revenue accounted for 65% of the total revenue generated by OTT video platforms last year.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Subscription revenue share fell to 30% in 2022\u00a0<\/span><\/h2>\n<img decoding=\"async\" class=\"alignnone wp-image-33497 size-full\" title=\"OTT revenue\" src=\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/04\/esports-revenues-2-29.png\" alt=\"\" width=\"734\" height=\"837\" srcset=\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/04\/esports-revenues-2-29.png 734w, https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/04\/esports-revenues-2-29-263x300.png 263w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/>\n<p><span data-preserver-spaces=\"true\">Dwindling profits and increasing competition have forced OTT video platforms to search for alternative sources of revenue. Some popular OTT platforms, such as Hulu, have always supported ads, while some, like Netflix, have recently introduced ad subscription plans. Nevertheless, it&#8217;s evident that the OTT ecosystem is headed towards a direction where ads for <a href=\"\/best-casino-sites\/\">slots<\/a> and the like are likely to become a norm in video streaming.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As per the latest Statista report on OTT viewing, OTT platforms have started making more money through ads in recent years. In 2017, ads brought in $35.54 billion in revenue, whereas subscription-based VoD services brought in $27.68 billion. Thus, in 2017, ad income contributed to 49% of the total revenue, and subscription fees accounted for 38%.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In 2022, ads brought in $177.50 billion, making up 65% of the total revenue, whereas platforms made only $80.81 billion from subscriptions which accounted for 30% of revenue.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When we look at the growth of individual segments, revenue ads increased from $35.54 billion in 2017 to $177.5 billion in 2022. This increase indicates a gain of almost 400% in ad revenues over a period of five years. Meanwhile, SVoD revenue grew from $27.68 billion to $80.81 billion during the same period, signifying very little room for growth in future.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to future estimates, the growth in ad revenue is expected to slow down in the next few years. However, ad revenue will continue to grow at a better rate than subscription revenue.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Share of ad revenue grew from 49% to 65% in five years<\/span><\/h2>\n<img decoding=\"async\" class=\"alignnone wp-image-33498 size-full\" title=\"OTT revenue\" src=\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/04\/esports-revenues-2-30.png\" alt=\"\" width=\"734\" height=\"490\" srcset=\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/04\/esports-revenues-2-30.png 734w, https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/04\/esports-revenues-2-30-300x200.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/>\n<p><span data-preserver-spaces=\"true\">The above graph clearly explains the shift the OTT industry has undergone in recent years. OTT platforms have become increasingly dependent on ads for their revenue. The share of overall revenue from ads has increased from 49% in 2017 to 65% in 2022. Hence, two-thirds of the money produced by OTT platforms came from ads last year. Meanwhile, the share from subscription fees has decreased from 38% to 30%.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, video streaming platforms have substantially shifted towards advertising-based revenue models. According to the numbers presented by SafeBettingSites.com, OTT video platforms generated $177.5 billion in revenue from advertisements in 2022. Ad revenue accounted for 65% of the total revenue generated by OTT video platforms last year. Subscription revenue share fell to 30% in &hellip; <\/p>\n","protected":false},"author":83,"featured_media":33503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OTT Platforms Made 65% Of Their Revenue From Ads In 2022 - https:\/\/www.safebettingsites.com<\/title>\n<meta name=\"description\" content=\"In recent years, video streaming platforms have substantially shifted towards advertising-based revenue models. According to the numbers presented by SafeBettingSites.com, OTT video platforms generated $177.5 billion in revenue from advertisements in 2022. Ad revenue accounted for 65% of the total revenue generated by OTT video platforms last year. Subscription revenue share fell to 30% in &hellip;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OTT Platforms Made 65% Of Their Revenue From Ads In 2022 - https:\/\/www.safebettingsites.com\" \/>\n<meta property=\"og:description\" content=\"In recent years, video streaming platforms have substantially shifted towards advertising-based revenue models. According to the numbers presented by SafeBettingSites.com, OTT video platforms generated $177.5 billion in revenue from advertisements in 2022. Ad revenue accounted for 65% of the total revenue generated by OTT video platforms last year. Subscription revenue share fell to 30% in &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/www.safebettingsites.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-13T10:44:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-24T12:06:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/04\/glenn-carstens-peters-EOQhsfFBhRk-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vyom Chaud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SafeBettingSite\" \/>\n<meta name=\"twitter:site\" content=\"@SafeBettingSite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vyom Chaud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/\"},\"author\":{\"name\":\"Vyom Chaud\",\"@id\":\"https:\/\/www.safebettingsites.com\/#\/schema\/person\/7de399c44378fcfe22ec3e5a26cec4b9\"},\"headline\":\"OTT Platforms Made 65% Of Their Revenue From Ads In 2022\",\"datePublished\":\"2023-04-13T10:44:23+00:00\",\"dateModified\":\"2023-04-24T12:06:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/\"},\"wordCount\":361,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.safebettingsites.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.safebettingsites.com\/wp-content\/uploads\/2023\/04\/glenn-carstens-peters-EOQhsfFBhRk-unsplash.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.safebettingsites.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/\",\"url\":\"https:\/\/www.safebettingsites.com\/2023\/04\/13\/ott-platforms-made-65-of-their-revenue-from-ads-in-2022\/\",\"name\":\"OTT Platforms Made 65% Of Their Revenue From Ads In 2022 - 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He has been writing about the beautiful game for the last 6 years contributing articles to The Daily Mail, Vocal, Fan Sided and many other publications. He can spin stories with numbers and thinks data is beautiful. An avid Arsenal fan, he spends most of his time dissecting the nuances of the game. He has played football, cricket and badminton at an amateur level.\",\"url\":\"https:\/\/www.safebettingsites.com\/author\/vyom\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OTT Platforms Made 65% Of Their Revenue From Ads In 2022 - https:\/\/www.safebettingsites.com","description":"In recent years, video streaming platforms have substantially shifted towards advertising-based revenue models. According to the numbers presented by SafeBettingSites.com, OTT video platforms generated $177.5 billion in revenue from advertisements in 2022. Ad revenue accounted for 65% of the total revenue generated by OTT video platforms last year. 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