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Home » sports personality of the year

UK’s Best Sports Personality of the Year Betting Sites 2024

James Fuller
James Fuller
Betting Expert
Updated: 3 April 2023
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The BBC Sports Personality of the Year (SPOTY) Awards is one of the biggest nights in the British calendar. Celebrating the past 12 months of sport, the ceremony rewards those who have achieved greatness both on and off the field. Sports Personality of the Year betting is now available too, delivered by a host of leading bookies. This page will outline the best betting sites for SPOTY betting, as well as who the favourites are for 2024 

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Top 5 Betting Sites for BBC Sports Personality of the Year Betting

1. Bet365: Best Betting Site for Welcome Bonus

Widely regarded as the world’s leading betting site, it should come as no surprise that Bet365 is another good option for staking on the Sports Personality of the Year Awards. Bet365 performs well when it comes to odds and features, with odds on SPOTY being added months in advance. New customers can claim a welcome bonus of up to £100, while a host of other promotions are found too. 

SPOTY betting

Bet365 is one of the few bookies to offer odds on Liverpool’s Premier League winning captain Jordan Henderson to win SPOTY. In general betting terms, the fact that customer support is available 24/7 and a fantastic mobile app downloadable makes Bet365 all the more appealing.  

What we like: 

  • Generous welcome bonus
  • Large number of specials
  • 24/7 customer support

What we don’t:

  • No odds available on SPOTY Top 3
Visit Bet365

2. 888Sport: Best Betting Site for SPOTY Betting Odds

888Sport is a fantastic option for those looking to place bets on the Sports Personality of the Year Awards, along with other non-sports markets. Licensed by the Gambling Commission, 888Sport was founded in 2008 and has an excellent reputation within the industry. Odds on SPOTY are added months in advance of the ceremony, giving punters plenty of time to select their favourite.

888 SPOTY

Meanwhile, the bookie offers a generous welcome offer, worth £30 in free bets, along with a good number of additional promotions. Odds at 888Sport are regularly among the best around. A good example of this is Tyson Fury being available to back at 10/1, compared to 7/1 at other betting sites. 

What we like:

  • Large number of non-sports markets
  • Excellent odds
  • Mobile app for iOS and Android customers

What we don’t:

  • No odds available on SPOTY Top 3
Visit 888Sport Now

3. William Hill: Best Betting Site for SPOTY Coverage

Having been around since 1964, William Hill is one of the best-known bookmakers in the UK. Their betting site has long catered punters looking to wager away from competitive sporting action, including Sports Personality of the Year. Odds surrounding the awards ceremony are among the best around, with firm favourite Lewis Hamilton being priced at an industry leading 1/6 . 

William Hill SPOTY

Elsewhere, £30 in free bets can be earned by new customers, while a good number of ongoing promotions cater well for existing players. William Hill is also an excellent operator for those looking to place outside bets on SPOTY, with odds being available on the likes of Dina Asher-Smith, Tottenham Hotspur’s Harry Kane and Chris Froome.

What we like:

  • Bets accepted on SPOTY & many popular TV shows
  • Daily price boosts
  • Excellent bookie for mobile betting

What we don’t:

  • Lack of promotions for non-sports markets
Visit William Hill Now

4. BetVictor: Best Betting Site for Specials

BetVictor covers a host of entertainment events, including Sports Personality of the Year, The Oscars and even Royal baby specials. Odds are competitive across the board, while promotions for new and existing customers surrounding such events are also introduced from time to time. BetVictor has been in operation since 1946, with their reliability having never been called into question.

Betvictor SPOTY

Odds offered by BetVictor on SPOTY are appealing, especially for those looking to back an outsider. 24/7 support is available too, along with excellent mobile betting options. Odds on non-sports events are generally introduced well ahead of time, meaning that punters can sometimes bet on their favourite up a year in advance in some cases. A free bet worth £30 can be claimed from just a £5 opening bet also. 

What we like:

  • Fully licensed and regulated
  • Good number of non-sports markets
  • Promotions available surrounding non-sports markets
  • Excellene iOS & Android BetVictor app

What we don’t:

  • Odds on SPOTY favourites not so attractive
Visit BetVictor

5. Paddy Power: Best Betting Site for Price Boosts

Paddy Power has long been known for its offerings surrounding non-sports events. Price boost and cashback offers are available on a daily basis, while a £10 risk-free bet awaits new customers. Odds on SPOTY and other specials are excellent, with some good winnings to be made, even when betting on the favourites. 

paddy power SPOTY

Paddy Power has an excellent reputation within the industry, with the bookie being licensed by the Gambling Commission. A good number of ongoing promotions keep things interesting for existing customers, some of which are specific non-sports events.

What we like:

  • Home of the money back special
  • Large number of ongoing promotions
  • Risk-free bet welcome offer

What we don’t:

  • Small number of SPOTY sportspeople available to bet on
Visit Paddy Power

 

How We Rank the Best Non-Sports Betting Sites

With so many bookies now offering odds on the BBC Sports Personality of the Year Awards, along with other non-sporting events, it can be difficult to know who to place your bets with. However, fear not, with our experts having worked hard to deliver nothing but the very best bookies in this area. So that you get a better understanding of why we recommend the sites that we do, here is how we rank available UK bookies:

  • Safety – Regardless of the markets and features on offer, non-sports betting sites must be safe for punters in the UK. This means holding a license from the Gambling Commission, as well as having a number of security measures in place. 
  • Markets – Whether it be Sports Personality of the Year, I’m A Celebrity Get Me Out of Here, Strictly Come Dancing, Eurovision, The Oscars or politics, our recommended bookies cover a host of non-sporting events. 
  • Odds – Just as with betting on a Premier League football match, wagering on a non-sporting event should also be appealing. As such, our recommended BBC Sports Personality of the Year betting sites all offer competitive odds. 
  • Promotions – The majority of betting promotions in the UK surround sports. However, our top-ranked betting sites deliver offers for those betting on other events too. Such offers can aid punters in reaching their objectives. Promotions can include free bets, cashback, enhanced odds or extra places. T&Cs are likely to apply, concerning payment methods, promo codes and minimum odds/bets.
  • Mobile – Sports Personality of the Year and other special markets should be available to mobile customers too. Whether it be on a mobile app or mobile-friendly site, betting on your favourites must be carried out in seconds when on the go. 
  • Futures – The best non-sports betting sites also offer markets well in advance. As such, those looking to bet on the BBC Sports Personality of the Year can do so months in advance in many cases. When taking advantage of Futures markets, punters can often utilise more appealing odds. 

What is BBC Sports Personality of the Year?

SPOTY Odds The BBC Sports Personality of the Year is an annual awards ceremony which is held in December. The overall award winner is determined by a public vote, with sportspersons from a shortlist being in with a chance.

Contenders must either be British or reside in the UK. Sports Personality of the Year was originally launched by Paul Fox in 1954, with the ceremony having grown significantly since. Other awards available include the Team of the Year, Overseas Personality, Coach of the Year,  Lifetime Achievement, Young Sports Personality, Sports Personality of the Year Helen Rollason and Unsung Hero. Former winners of such awards include Nigel Mansell, Sir Steve Redgrave, David Beckham, Dame Kelly Holmes, Sir Andy Murray, Sir Mo Farah, Michael Schumacher and the English Cricket Team. 

The growth of the awards ceremony means that a number of bookies have introduced markets surrounding it. Betting for Sports Personality of the Year is now very popular, with many punters backing their favourite each year. 

BBC Sports Personality of the Year Betting Odds 2024

The 2024 BBC Sports Personality of the Year Awards are set to take place at Media City in Salford on 20 December. Taking place for the 67th time, the awards have already attracted the interest of many punters. With that being said, let’s take a closer look at some of the favourites, including their odds from bookmakers: 

Lewis Hamilton 1/6 SkyBet
Bet365
William Hill
Tyson Fury 10/1 888Sport
William Hill
Betfair
Ronnie O’Sullivan 14/1 BoyleSports
Hollie Doyle 25/1 Bet365
William Hill
BetVictor
Marcus Rashford 37/1 SBK
Joe Wicks 50/1 888Sport
UniBet
Jordan Henderson 66/1 Paddy Power
Betway
Mo Farah 66/1 BetVictor
Joe Root 80/1 Bet365

Having earned his 7th Formula 1 in 2020, Lewis Hamilton is unsurprisingly the overwhelming favourite with the bookies. The 2014 BBC Sports Personality of the Year winner finished as runner up in both 2018 and 2019, losing out to Geraint Thomas and Ben Stokes respectively, however the Brit now looks set to pick up the award once again. SPOTY odds show that the likes of Tyson Fury, Ronnie O’Sullivan and Hollie Doyle are battling it out for second and third. 

Elsewhere, Tyson Fury looks set for a top 3 finish following his comeback victory over heavyweight rival Deontay Wilder. Meanwhile, Manchester United and England’s Marcus Rashford could well be in the mix following his sporting achievements, along with his work on delivering free school meals. There are perhaps not as many leading contenders as usual, especially given the postponement of the Olympic Games and European Championship Football in 2020. 

BBC Sports Personality of the Year Betting Markets

The number of available BBC Sports Personality of the Year betting markets will differ between bookies. However, punters are likely to be in a position to take advantage of the following in most cases:

Winner – The most popular market when it comes to betting on the BBC Sports Personality of the Year Awards is the outright winner. Here, only betting customers picking the winner will win their bet. 

Top 3 Finish – Punters looking to give themselves a little more leeway can bet on an individual to finish inside the top 3. This means that they must either win the SPOTY award, finish as runner up or come in third place. 

While there are other awards handed out during the ceremony, including Team of the Year, Unsung Hero and Coach of the Year, it is generally only the markets above that will be available at top betting sites. 

BBC Sports Personality of the Year Past Winners

Looking at the history of the awards can often be a good indicator as to who will come out on top this time around. With that being said, the following are the previous SPOTY winners:

Year  Winner Sport
2019 Ben Stokes Cricket
2018 Geraint Thomas Cycling
2017 Sir Mo Farah Athletics
2016 Sir Andy Murray Tennis
2015 Sir Andy Murray Tennis
2014 Lewis Hamilton Motor Racing
2013 Sir Andy Murray Tennis
2012 Bradley Wiggins Cycling
2011 Mark Cavendish Cycling
2010 Tony McCoy Horse Racing

Sports that Produce the Most Winners

Meanwhile, a look at the statistics surrounding specific sports and the BBC Sports Personality of the Year Awards also make for interesting reading. Betting odds Sports Personality of the Year can also be effected by such information: 

Sport  Winner Runner up  3rd 
Athletics 18 14 19
Motor Racing 7 9 1
Tennis 6 2 2
Football 5 6 10
Boxing 5 4 1
Cricket 5 3 3
Cycling 5 1 0
Figure Skating 3 1 0
Golf 2 5 2
Swimming 2 2 6

UK’s Most Popular Exotic Bets

Bottom Line on BBC Sports Personality of the Year Betting

The BBC Sports Personality of the Year is one of the most popular occasions in Britain today. As such, it should come as no surprise that the ceremony also attracts the interest of betting customers. The vast majority of leading bookies in the UK now accept bets on the event, allowing punters to back their favourite personalities from the sporting world. So, be sure to check out our recommended operators for yourself, before staking on the winner of the main award or who will finish inside the top 3. Those signing up with one of our recommended bookies can rest assured that they will be operating safely and legally at all times.

FAQs

How can I bet on the BBC Sports Personality of the Year?

When it comes to betting on the BBC Sports Personality of the Year Awards, the most popular markets are outright winner and Top 3. While other awards are handed out during the ceremony, they are generally not available to bet on.

Is betting on the Sports Personality of the Year legal?

Yes. As long as bets are placed with bookies that are licensed by the UK Gambling Commission. All of our recommended betting sites are 100% legal in the UK.

What other non-sports events can be bet on in the UK?

On top of the Sports Personality of the Year, bets can also be placed on popular television shows, political events and other awards ceremonies. This includes I’m A Celebrity Get Me Out of Here, the US Presidential Election and The Oscars.

Can I bet on the Sports Personality of the Year Awards on my mobile device?

Absolutely! All top non-sports betting sites are available on mobile devices. Meanwhile, many bookies have developed easy to use and efficient mobile apps, making betting away from your desktop simple.

Can I bet on the Sports Personality Team of the Year, Coach of the Year and other awards?

No. With our recommended betting sites, it is only possible to bet on the outright winner of the Sports Personality of the Year award, along with those who will finish in the top 3.

James Fuller
James Fuller
Betting Expert

James Fuller is a sports journalist based in Bath, England. Specializing in sports and iGaming, he has worked for a variety of leading online publications in the past, having first created content for safebettingsites in 2020. James also has a degree in Sport & Leisure Management from Sheffield Hallam University. He also has a certificate in Football Communication & Digital Media from the Sports Business Institute in Barcelona, which James has used to help brands enhace their following and reputation on online platforms. With almost a decade of experience in sports writing to his name, James has received outstanding feedback from existing and former clients.

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