Football
Tennis
Darts
Cricket
Golf
Horse Racing
F1
Boxing
MMA
Any
Yes
No
Cash Out
Not Needed
Debit card
Paypal
Neteller
Skrill
Apple Pay
PaysafeCard
Trustly
MuchBetter
Deposit match
Enhanced odds
Free Bets
Don't want a bonus
Best odds guaranteed (BOG) has become one of the most important and popular betting promotions around. BOG means that punters will take advantage of the best prices at all times. Generally surrounding horse racing and greyhounds, an increasing number of bookies deliver such a promotion today, with this page outlining the best sites for those in the UK.
On top of this, we will also explain exactly how BOG works, it’s benefits and how to best utilise it.
Bet £10, Get £30 in Free Bets
<a href="https://www.betuk.com/promotional-terms" target="_blank" rel="noopener">T&Cs apply</a>. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ <a href="https://www.begambleaware.org/" target="_blank" rel="noopener">BeGambleAware.org.</a>
Get £25 in Free Bets + 10 Free Spins when you bet £50
New customers only, aged 18+. Min deposit £10. Get £25 in Free Bets plus 10 Free Spins when you make a first bet of £50 or more. Your qualifying bet must be placed at odds of 1/1 (2.0) or greater. Free Bets must be placed at odds of 1/2 (1.5) or greater on named sports. Free Spins are valued at 10p and expire in 7 days. <a class="c-link" href="https://promotions.fitzdares.com/bet-50-get-25/" target="_blank" rel="noopener noreferrer" data-stringify-link="https://promotions.fitzdares.com/bet-50-get-25/" data-sk="tooltip_parent">Additional T&Cs apply</a>. Please bet responsibly.
Bet £10 Get £30 Free Bet
New players only. Minimum stake £10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
Bet £10, Get £40
18+ begambleaware.org. Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings from the free fixed odds bets. Free bets expire in 28 days if unused.
Bet £10 Get £30 Free Bet
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
Bet £10 Get £20 In Free Bets
*New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply
Bet £10 Get £50 in Bonuses
New customers only. Register with BETFRED50. Deposit £10+ via debit card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Bet £15 Get £15 Free Bet
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
Bet £10 & Get £20 In Free Bets
18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Free Bets expire after 7 days, stake not returned. T&Cs apply. BeGambleAware.org
Deposit £10, Get a £30 Free Bet
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. <a href="https://www.jeffbet.com/terms-and-conditions/" target="_blank" rel="noopener">Full Terms apply</a>
Up To £60 in Free Sports Bets & Up to 50 Free Casino Spins
To welcome all new Betzone customers we are offering three welcome bonuses of up to £60 in free sports bets together with free casino spins and the opportunity to join the Betzone Reward Zone. Bonus 1: £10 worth of free sports bets after first five settled sports bets placed of £10 or over. Bonus 2: Up to £50 worth of free sports bets.
Bet £10, Get £20 In Free Bets
*New members. Offer not available 15/04/23. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. T&Cs apply 18+
Bet £10 Get £10 Free Bet
This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.
Bet £10 Get £30 Surprise Bet
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
50% Welcome Offer Up To £50
New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Bet £5, Get £20 in Free Bets
New customers online only. Place your first bet on racing pools for a minimum of £5 and win or lose you will receive £20 Tote Credit. £20 Tote Credit rewarded as £10 redeemable against racing bets only and £10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.orgFull T&Cs apply.
Bet £10 on Football Get £40
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply, see below. <a href="https://www.gambleaware.org/" target="_blank" rel="noopener">gambleaware.org</a> | Please gamble responsibly.
Bet£10 Get £20 in free bets
Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £10 fixed odds bet will be credited upon settlement of the qualifying bet. The second free £10 fixed odds bets will be added to your account on the following day. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org
Bet £10, Get £15 in Free Bets
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&C's apply.
£35 Free Bet + 10 Free Spins
We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. UK 18+T&C’s
Bet £10, get £30 in free bets
New UK, IE & Malta customers only. 18+. BeGambleAware.org. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.
Double The Odds On Your 1st Bet
New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit.T&Cs apply. BeGambleAware.org. 18+
Bet £10 Get £10 Free Bet
*New UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.
Bet £10, Get £30 In Free Bets +
#ad. 18+ Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds <span class="odds">1/2</span> (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game. <a href="https://www.888sport.com/spt/betbuilder_cl.htm?utm_campaign=100136622_1867994_nodescription&utm_content=100136622&utm_medium=casap&utm_source=aff/#fullTerms" target="_blank" rel="noopener">Full T&C’s apply</a>. <a href="http://www.begambleaware.org/" target="_blank" rel="noopener">BeGambleAware</a>
Bet £25 or more get a £5 free bet
Customer must turn over at least £25 on any sport with minimum odds of 1/2 (1.5) per selection. Free bet will be awarded once £25 has been turned over and settled. Available once per week (Mon-Sun).
Bet £20 and get it back as cash if it loses
Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €/£20. Only deposits made using cards will qualify for this promotion. T&Cs apply
Bet £10 Get £30 in Free Football Bet Builders
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
Bet £10 Get £20 in Free Bets
*New members. Offer not available 15/04/23 £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Rules & Exclusions apply. Bet Responsibly. BeGambleAware.org. T&Cs apply, 18+
Deposit & Stake £10, Get £30 In Free Bets
18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 2 x £5 in free bets plus an extra 2 x £5 Free Bets and a £10 Casino Bonus with no wagering requirements the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. £10 Casino Bonus eligible to play on any Casino games. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 2 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets and Casino Bonus credited by midday the day after your first bet settles. 7-day free bet and Casino Bonus expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
Bet £10 Get £30 In Free Bets
#ad. 18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). <a href="https://promotion.williamhill.com/uk/sports/multisports/aff/r30?btag=a_192749b_793c_&utm_source=incomeaccess&utm_medium=affiliates&utm_campaign=793&utm_term=192749&utm_content=1740158&siteid=192749&WilliamHill=WilliamHillSBSUK&tgclid=0c01003d-6a58-4db5-a700-06a465b9073f#TermsAndConditions" target="_blank" rel="noopener">Further terms apply</a>. <a href="https://www.begambleaware.org/" target="_blank" rel="noopener">begambleaware.org</a>
100% Profit Boost of Up To £100 of Winnings on 1st Bet - Mobile Only
New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. <a href="https://www.leovegas.co.uk/promotions/terms" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.leovegas.co.uk/promotions/">T&Cs apply</a>. 18+ <a href="https://www.begambleaware.org/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.begambleaware.org/">BeGambleAware.org</a>.
£30 Matched Free Bet if your first Acca loses +50 free spins
*New UK customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only (exclusions apply). Free Bet expires 7 days after credited. 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.
Bet £10 Get £10 Free Bet Token
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
50% of First Day Losses Back As a Free Bet Up To £25
New customer offer only. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period
Bet £10 Get £30 Free Bet
New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal reuqests voids all active/pending bonuses. Full Terms Apply
Bet £10 and Get £30 Free Bet
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
Bet £25 Get £50 Free Bet
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
Bet £10 & Get £30 in Free Bets for new customers at bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365
Bet £10, Get £30 In Free Bets +
Bet £10, Get £30 In Free Bets +
Bet £20 and Get it Back if it Loses
Bet £20 and Get it Back if it Loses
Bet £5 Get £20 in Free Bets
Bet £5 Get £20 in Free Bets
Bet £10 on Football Get £40
Bet £10 on Football Get £40
Bet £5 Get £20 in Free Bets
Bet £5 Get £20 in Free Bets
Up to £100 in Free Bets
Up to £100 in Free Bets
Money Back As a Bonus Up To £40, if your 1st bet loses + £10 Casino Bonus
Money Back As a Bonus Up To £40, if your 1st bet loses + £10 Casino Bonus
Each of the betting sites listed above perform well when it comes to best odds guaranteed. However, when it comes to BOG betting, five bookies undoubtedly stand out from the crowd. Let’s take a closer look at those operators:
BOG at Ladbrokes is available on UK & Irish horse and greyhound races. Their offer is capped at a significant £50,000 per day in winnings, with bets placed right up until races get underway qualifying. “The Grid” system adopted by Ladbrokes also means that punters both online and in store can take advantage of the offer, along with a host of additional benefits. Ladbrokes is a hugely respected bookie in the UK, perhaps being best known for their daily price boosts.
Available on all horse races outside of Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded, BOG at Bet365 applies to win and each-way markets. Available to both new and existing customers, BOG is available no matter when bets were placed. Bet365 has long been regarded as the world’s leading online bookmaker, with their desktop and mobile platforms delivering when it comes to market coverage, odds, live streaming and customer support.
Betway has been one of the UK’s favourite betting sites since it went live in 2006. BOG is also one of a number of promotions available with the bookie at present. Daily maximum winnings here are capped at £25,000, with the minimum qualifying bet being £1 for win and £0.50 for each-way horse racing markets. However, bets must be placed before 9am on the day of the race in order to qualify for BOG at Betway.
Everyone knows William Hill, with the bookie being the oldest and most traditional still operating today. Customers here can also take advantage of a generous BOG offer, which is another to cap winnings at £25,000 per day. Available on all UK & Irish horse and greyhound races, punters can keep track of their picks via the excellent William Hill TV service.
BOG at Betfred is available on bets placed after 08:00 on the day of the race. All UK & Irish races, along with selected international races, qualify, however it is not available on Ante Post, Tote or Pari-Mutuel bets. Betfred is undoubtedly one of the leading betting sites available to punters in the UK today. The simplicity of their site is one of its major selling points. For those looking for best odds guaranteed horse racing, Betfred is a site well worth considering.
What is best odds guaranteed? Generally available when it comes to horse racing and greyhounds markets, best odds guaranteed means that punters will be paid out at the best prices, should the starting odds have improved since you placed your bet. With prices surrounding such markets tending to change right up until the start of races, BOG offers punters security too. In simple terms, it means that there is no longer the frustration of punting on a particular runner, only to find out that its price has drifted by the time they are under starters orders.
BOG is only available when the starting price of your pick is higher than the odds you initially took advantage of, meaning that it does not guarantee the best price on all horses. Meanwhile, some bookies’ betting offers means that they will match the price of their competitors. However, this form of promotion is hard to come by nowadays.
An increasing number of bookies offer BOG, however this should not change the way in which you bet. While not being available on football betting markets or sports including tennis and golf, those placing bets on horse racing and greyhounds should still back their favourite runners and riders, based on form, weight and conditions.
When you qualify, BOG will likely appear on your bet slip, with both the former and new price being shown. It is also likely that BOG winnings will be paid out immediately. However, in some cases it may be necessary to wait for a period of around 24 hours to claim your enhanced earnings.
Let’s take a quick look at an example of benefiting from a BOG offer:
Bet £20 Get a £30 Free Bet
New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits.
Bet £20 Get a £30 Free Bet
New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits.
Bet £5 Get £5 Free Bet + 10 Free Spins
New customers only. Min £5 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
Bet £15, Get £15 Free Bet
New Players only. Max. Free Bet Token amount: £15. Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15. Full T&C's apply.
Bet £10 & Get £20 In Free Bets
18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Free Bets expire after 7 days, stake not returned. T&Cs apply. BeGambleAware.org
Bet £10 Get £20 Free Bet
New players only.Min £ 10 qualifying bets, stake not returned. Free bet - one-time stake of £ 20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
Deposit £10, Get a £30 Free Bet
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. <a href="https://www.jeffbet.com/terms-and-conditions/" target="_blank" rel="noopener">Full Terms apply</a>
Up To £60 in Free Sports Bets & Up to 50 Free Casino Spins
To welcome all new Betzone customers we are offering three welcome bonuses of up to £60 in free sports bets together with free casino spins and the opportunity to join the Betzone Reward Zone. Bonus 1: £10 worth of free sports bets after first five settled sports bets placed of £10 or over. Bonus 2: Up to £50 worth of free sports bets.
Bet £10 Get £10 Free Bet Token
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Get £25 in Free Bets + 10 Free Spins when you bet £50
New customers only, aged 18+. Min deposit £10. Get £25 in Free Bets plus 10 Free Spins when you make a first bet of £50 or more. Your qualifying bet must be placed at odds of 1/1 (2.0) or greater. Free Bets must be placed at odds of 1/2 (1.5) or greater on named sports. Free Spins are valued at 10p and expire in 7 days. <a class="c-link" href="https://promotions.fitzdares.com/bet-50-get-25/" target="_blank" rel="noopener noreferrer" data-stringify-link="https://promotions.fitzdares.com/bet-50-get-25/" data-sk="tooltip_parent">Additional T&Cs apply</a>. Please bet responsibly.
Bet £10 Get £10 Free Bet
This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.
50% of First Day Losses Back As a Free Bet Up To £25
New customer offer only. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period
Bet £10 and Get £30 Free Bet
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
Bet £10, Get £20 In Free Bets
*New members. Offer not available 15/04/23. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. T&Cs apply 18+
Bet£10 Get £20 in free bets
Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £10 fixed odds bet will be credited upon settlement of the qualifying bet. The second free £10 fixed odds bets will be added to your account on the following day. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org
Bet £15 Get £15 Free Bet
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
Bet £10 Get £30 Surprise Bet
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
Bet £25 Get £50 Free Bet
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
Bet £10 Get £30 Free Bet
New players only. Minimum stake £10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
Bet £10 Get £30 In Free Bets
#ad. 18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). <a href="https://promotion.williamhill.com/uk/sports/multisports/aff/r30?btag=a_192749b_793c_&utm_source=incomeaccess&utm_medium=affiliates&utm_campaign=793&utm_term=192749&utm_content=1740158&siteid=192749&WilliamHill=WilliamHillSBSUK&tgclid=0c01003d-6a58-4db5-a700-06a465b9073f#TermsAndConditions" target="_blank" rel="noopener">Further terms apply</a>. <a href="https://www.begambleaware.org/" target="_blank" rel="noopener">begambleaware.org</a>
100% Profit Boost of Up To £100 of Winnings on 1st Bet - Mobile Only
New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. <a href="https://www.leovegas.co.uk/promotions/terms" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.leovegas.co.uk/promotions/">T&Cs apply</a>. 18+ <a href="https://www.begambleaware.org/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.begambleaware.org/">BeGambleAware.org</a>.
Bet £10 Get £30 Free Bet
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
Bet £10 Get £20 In Free Bets
*New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply
Bet £10, Get £15 in Free Bets
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&C's apply.
£35 Free Bet + 10 Free Spins
We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. UK 18+T&C’s
Bet £10 Get £50 in Bonuses
New customers only. Register with BETFRED50. Deposit £10+ via debit card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Bet £10, Get £30 In Free Bets +
#ad. 18+ Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds <span class="odds">1/2</span> (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game. <a href="https://www.888sport.com/spt/betbuilder_cl.htm?utm_campaign=100136622_1867994_nodescription&utm_content=100136622&utm_medium=casap&utm_source=aff/#fullTerms" target="_blank" rel="noopener">Full T&C’s apply</a>. <a href="http://www.begambleaware.org/" target="_blank" rel="noopener">BeGambleAware</a>
Bet £20 and Get it Back if it Loses
Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €/£20. Only deposits made using cards will qualify for this promotion. T&Cs apply
Bet £10 Get £30 in Free Football Bet Builders
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
Bet £10 on Football Get £40
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply, see below. <a href="https://www.gambleaware.org/" target="_blank" rel="noopener">gambleaware.org</a> | Please gamble responsibly.
Bet £10 Get £10 Free Acca Bet
Weekly opt in. Place £20 worth of bets on the betting exchange, at odds of 1/2 between Monday and Sunday. £5 free bet rewarded upon qualifying bets being settled, before being valid for 72 hours. Applies to bets placed on desktop and mobile devices. Play responsibly.
Bet £5 Get £20 in Free Bets
Receive £20 worth of free bets (4x £5 tokens) when you sign up and stake £5+ on sports markets at Ladbrokes. Free bets are valid for 7 days, with stakes not being returned, while deposits made using prepaid cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill will not qualify.
Bet £10, get £30 in free bets
New UK, IE & Malta customers only. 18+. BeGambleAware.org. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.
Bet £10, Get £30 in Free Bets
<a href="https://www.betuk.com/promotional-terms" target="_blank" rel="noopener">T&Cs apply</a>. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ <a href="https://www.begambleaware.org/" target="_blank" rel="noopener">BeGambleAware.org.</a>
Bet £10 Get £30 Free Bet
New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal reuqests voids all active/pending bonuses. Full Terms Apply
Deposit & Stake £10, Get £30 In Free Bets
18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 2 x £5 in free bets plus an extra 2 x £5 Free Bets and a £10 Casino Bonus with no wagering requirements the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. £10 Casino Bonus eligible to play on any Casino games. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 2 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets and Casino Bonus credited by midday the day after your first bet settles. 7-day free bet and Casino Bonus expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
Bet £10, Get £40
18+ begambleaware.org. Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings from the free fixed odds bets. Free bets expire in 28 days if unused.
While best odds guaranteed comes across as being an easy promotion to take advantage of, there are some important terms and conditions in which punters must be aware of. Such terms and conditions are found on the promotions pages on betting sites, with the following being the most common:
In order to benefit from best odds guaranteed offers, it is generally worth backing your favourite before race day. While this depends on the terms and conditions of the specific bookie, those placing qualifying bets 30 minutes before a race are unlikely to see much change in price.
Meanwhile, it may also be worthwhile looking at race guides in an attempt to find close matches. Doing so will increase your chances of receiving BOG winnings. With that being said, the following are our top tips for taking advantage of BOG offers:
While not benefiting all betting customers, BOG is likely to benefit you at some point, especially if you are a fan of horse racing or greyhounds. Those who regularly bet on such sports should undoubtedly check out our recommended BOG betting sites, which all perform well in other areas too, including safety, markets and additional features. BOG could well add significantly to your winnings, with punters having to do relatively little to qualify. So, be sure to have a look for yourself and consider betting with one of our top ranked BOG bookies.
Bet £10, Get £30 In Free Bets +
Bet £10, Get £30 In Free Bets +
In most cases, it is only UK & Irish races that will qualify for BOG. However, some bookies offer BOG on selected international races too.
Best odds guaranteed is a promotion offered by an increasing number of betting sites. When qualifying, punters will receive winnings at the starting price, even if odds here are better than they were when you placed your bet.
When looking to take advantage of best odds guaranteed, there are some important terms and conditions to look out for. These include maximum winnings and when qualifying bets must be placed. Some bookies state that bets placed on the day of races will not qualify.
This simply means that not only will your bookie match the starting price, they will also upgrade it further. Whilst not being available with a wide variety of bookies, it is well worth taking advantage of where possible.
Horse racing is certainly the sport most commonly associated with best odds guaranteed. However, fans of greyhound racing are also likely to be in a position to take advantage of this offer.
An increasing number of betting sites offer BOG. As you will see from our list at the top of this page, this includes many of the UK’s most popular bookies. Be sure to check out whether BOG is available, and on which markets, before signing up.
James Fuller is a sports journalist based in Bath, England. Specializing in sports and iGaming, he has worked for a variety of leading online publications in the past, having first created content for safebettingsites in 2020. James also has a degree in Sport & Leisure Management from Sheffield Hallam University. He also has a certificate in Football Communication & Digital Media from the Sports Business Institute in Barcelona, which James has used to help brands enhace their following and reputation on online platforms. With almost a decade of experience in sports writing to his name, James has received outstanding feedback from existing and former clients.