Football merchandise is an integral part of the football culture. It’s no surprise that a significant industry has taken shape around it. According to the numbers presented by SafeBettingSites.com, the football merchandise industry is expected to generate $6.65 billion in revenue in 2024.
Revenue to grow at 2.2% CAGR in the next five years
Football (or Soccer) merchandise is a multi-billion industry. As per the market insights from Statista, the industry is set to make $6.65 billion in revenue during 2024. If the estimations turn out to be correct, it would represent a 3.1% increase from $6.45 billion in 2023.
Overall, the growth in soccer merchandise has been moderate in recent years, and that is expected to be the case in the near future.
If we go back to 2017, the industry made $5.39 billion in revenue. The industry grew during the next two years, but the pandemic significantly hit it during 2020 and 2021. The industry returned to its normal trajectory of growth in 2022. From 2017 to 2024, the size of revenue has increased by 23.4%
The report further predicts that the industry will continue to grow by 2.2% CAGR from 2024 to 2029. The annual revenue from the football merchandise industry is expected to be $7.41 billion by 2027.
United States and China are the biggest markets
Football is predominately popular in Europe and South America. However, the top two markets for the football merchandise industry are not placed on either of these continents.
The United States represents the biggest market, and it is expected to generate $1,381 million in revenue in 2024. The US is followed by China, which is not far behind with an expected annual revenue of $1,043 million.
The United Kingdom, home of the Premier League, is next on the list with a figure of $484.6 million.
Spain, current European champions and home to world-famous clubs such as Barcelona and Real Madrid, is next with $396.9 million in sales. Japan with $326.5 in annual revenue is the fifth biggest market as per the data.
